2 September 2017
News
OUR WONDERFUL WORLD OF CREATIVITY
PETER LANGNER
WHEN YOU ARE DEVOTED TO THE ART OF CREATION
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ANYTHING COULD BE INSPIRING
Over the coming months, we will be sharing a glimpse of our magical world as we go behind the scenes and explore the infinite possibilities of the people and places we work with to make our events truly unique and one-of-a-kind experiences. As a boutique wedding and event management company in Ireland, we are so fortunate to work with such passionate, inspiring, and creative people in our world of weddings and events and we are delighted to share our journey of discovery with you as we speak to our friends from around the globe. Their unique vision and inspiring insights are a wonderful reminder of the masterful way they bring their work to life.
This edition of 'Our Wonderful World of Creativity' series puts a spotlight on fashion designer Peter Langner. For 30 years, the name Peter Langner has been synonymous with excellence, refinement, and couture tailoring. We have been so fortunate to have shared wonderful times with Peter in Milan, he is a true gentleman and a craft master with incredible passion for his work. We have so enjoyed spending time at the Atelier with Peter and his wonderfully talented team, which highlighted the masterful skills of these fantastic creatives working tirelessly to perfect the most exquisite gowns while using the most bespoke fabrics, embroideries, and couture techniques.
We are delighted Peter has taken the time to share some wonderful insights with us in this series, we hope you enjoy!
THE DESIGNER AND THE BRAND
Peter Langner founded his own brand in 1991. The brand is one of the few bridal brands that look forward to new horizons: it appears in more than 20 international countries and it is a protagonist in the American and Asian bridal fashion scene.
What Peter Langner had spread worldwide, in the 30 years of his career, are the Italian excellence, the artisanal work and a fashion that is timeless: all features that come from his strong cultural background.
1. AS TRUE EXPERTS WHAT ARE THE BEST PIECES OF ADVICE YOU COULD GIVE A BRIDE FOR DESIGNING OR CHOOSING HER WEDDING GOWN?
Choosing your wedding gown is an intimate and emotional journey that needs a wealth of instinct, patience, and comparison. The most important thing is to go to your appointments with your mind open to listen to the experts and follow their suggestions. But what always wins in this kind of choice is your heart. Follow your heart and you won't have second thoughts. The choice of your gown is a love matter, it's a feeling, it's pure emotion. Listen carefully but always choose with your heart.
DO YOU HAVE A FAVORITE DRESS THAT YOU DESIGNED?
You are asking me to choose between my children which is my favorite child, that is impossible. I think the variety of styles and gowns is what makes our collection unique and special. Every dress has its story.
What I think is a very special gown, from my latest collection, is ESTELLE with its overskirt, because it's interesting and absolutely timeless. It is a grand ballgown kind of gown with a full duchesse silk satin overskirt. But after the wedding ceremony you can detach the overskirt and have a smaller, elegant wedding gown with a very intriguing back in draped tulle.
3. WHAT IS THE BEST ADVICE YOU COULD GIVE TO SOMEONE WHEN CHOOSING A HEADLINE ARTIST?
Think carefully about the experience that you want to create for your audience. Close your eyes and imagine what the best outcome looks and feels like when you are standing there in front of the stage and things are actually happening. It’s important to align that vision with an artist who specialises in providing exactly that. Finding a fit is the most critical component because if the artist is placed in a circumstance where he/she cannot succeed by doing what they do well, you will fail. Similarly, a client’s objectives and audience expectations must remain paramount in the selection of the artist, and the buyer should be uncompromising in terms of insisting that the artist is a great fit. Because we cannot adapt or adjust the buyer or the artist finding the fit, a natural fit is the most important criteria.
3. AS A DESIGNER, WHAT DO YOU LOOK TO FOR INSPIRATION?
All different forms of art inspire me: painting, sculpture, architecture, music, movies, and nature are just a few of them, which are constantly in my mind. We try to work around them, with them, and use them.
Another thing that is a great inspiration for me is the fabric: we use many different fabrics in every collection. We do a lot of research and have different people creating our own so that they are exclusive to us.
I have to say, the fabric is the first step of the creation of a Peter Langner gown, the more I get into a texture, print or color that gives me a particular feeling, the more I create wonderful gowns.
Visit the Peter Langner website here.
"The choice of your gown is a love matter, it's a feeling, it's pure emotion. Listen carefully but always choose with your heart."
- Peter Langner
"One of my greatest fortunes was finding my amazing staff. They believed and saw where I wanted to go. They stood and still stand next to me beyond benefits and compensation. The passion we share is for sure the greatest help I could ever find."
- Peter Langner
4. WAS THERE SOMETHING IN PARTICULAR THAT IGNITED YOUR PASSION FOR THE ENTERTAINMENT WORLD THROUGH MUSIC AND TELEVISION?
I’ve always liked creating experiences and telling stories. Artists, whether they are musicians, performers, comedians or speakers, all deliver a crafted experience to an audience. But it doesn’t happen without hard work - it takes both creative and practical engineering. I found early on that I had a hunger to exercise both of those skill sets. Producing entertainment, whether it’s live, broadcast, virtual or another format, challenges me and my team every day to use these abilities to deliver the highest standard.
5. YOU MUST HAVE AN INCREDIBLE BLACK BOOK OF CONTACTS! HOW DID YOU BUILD SO MANY IMPRESSIVE CONNECTIONS WITH THE TOP TIER OF THE ENTERTAINMENT INDUSTRY AT YOUR FINGERTIPS?
I have been diligent and consistent over the course of my 30+ year career about conscientiously building contacts and connections, maintaining and growing relationships, sharing information about our activities, and showing genuine interest in the development and works of my industry colleagues across all facets of the entertainment industry, and across all industries and sectors for that matter.
We have built an extraordinary database that codes all of these global connections over the years, which we are able to swiftly search and deploy in order to bring the best connections to any of our projects anywhere in the world. When we add in extended amplification like social media, and hierarchical communications efforts that leverage everyone in our company and our partner network, it’s not difficult to find a first-person connection for almost anything.
6. WHAT MAKES A TRULY MEMORABLE AND EXCEPTIONAL FORM OF ENTERTAINMENT?
The very best forms of entertainment transcend the moment and take the audience on an emotional journey that, while carefully engineered and planned, is authentic and spontaneous. By planning and delivering an experiential story that evokes emotions, conveys information, and follows a narrative arc, we are able to capture attention, engage participants, stimulate participation and inspire everyone sharing the experience. When we align this context and planning with an extraordinary artist who knows how to hit the emotional notes, the result is a behavioural chain reaction that creates an energy that is far greater than the sum of its parts.
“There is no room for error when you are dealing with high calibre entertainment and we know that our artists are in good hands when we work with Olivia Buckley International.”
- J.B. Miller
“The very best forms of entertainment transcend the moment and take the audience on an emotional journey that is authentic and spontaneous.”
- J.B. Miller
